Grand Tour Newsletter

In 2021 I completed the hat-trick of Grand Tours: Giro d’Italia, Tour de France and Vuelta a España. Except I didn’t report from the ground, I reported from the other side of the world: New Zealand.

For the three biggest races I researched, wrote, commissioned, edited and published a daily newsletter for Rouleur featuring race analysis, previews, photos, magazine style mini-features that was delivered into subscribers’ inboxes during the race.

It helped drive traffic to the Rouleur website and became a valuable editorial product in itself for the brand and its commercial partners.

Below is just one example from the Tour de France…